From hand-drawn concept to a cohesive coastal brand
Atlantic Shop is a branding project for a Mediterranean souvenir store inspired by the sea and island lifestyle.
The goal was to create a warm, recognizable visual identity that feels authentic, calm, and approachable for both tourists and locals.
The design is built around a hand-drawn turtle symbol, soft coastal colors, and a minimal graphic language that reflects nature and sustainability.
The result is a cohesive brand system that works seamlessly across packaging, print materials, and merchandise.
