Lacrima — Visual Identity for a Professional Skincare Brand
Lacrima is a professional skincare brand developed for cosmetologists who value scientific precision, visible results, and refined aesthetics.
My work focused on creating a clear and coherent visual identity that reflects the balance between nature and science — a key positioning pillar of the brand.
I designed the logo system, color palette, and visual guidelines to ensure consistency across professional and commercial touchpoints.
Special attention was given to typography, proportions, and visual calmness, allowing the brand to communicate expertise without visual overload. The identity was built to support long-term brand growth and scalability across product lines, packaging, and digital platforms.
As a result, Lacrima received a professional, recognizable, and elegant visual system tailored to the needs of the cosmeceutical market.
The brand guidelines were printed in a limited edition and distributed to official dealers and partners in 26 cities.
This ensured a unified visual language and consistent brand representation across all professional touchpoints. The guidelines became a practical tool for maintaining brand integrity in everyday work with the Lacrima product line.
