The client needed a structured Instagram content system to support brand recognition and professional positioning in digital channels. My task was to translate the Lacrima visual identity into a clear and scalable social media system. I developed content templates, visual rules, and advertising creatives to ensure consistency across organic posts and paid campaigns. Special attention was given to typography, color balance, and adaptability for different content formats.The system was designed to simplify content production while maintaining a premium and professional look. As a result, Lacrima gained a flexible Instagram framework suitable for long-term brand growth and performance marketing.